US tech giant Apple is facing a dire situation. Apple is one of the top smartphone makers in the world, according to IHS Markit. It lags behind Huawei and OPPO.
April 2019 OPPO sold 36.3 million iPhones in the three months between May and June, while Samsung and Huawei sold 75.1 million and 58.7 million respectively, respectively.
Sales of the iPhone have plummeted, with consumers deciding to keep the old one rather than buy a new one, as every new phone model is more expensive.